What we do
At Pixelfino Web Design we specialize in taking existing websites and freshening them up, working with small businesses, sole traders and individuals on projects with a relatively modest scope.
"Website design for the rest of us..." as one of our clients described it.
This could be a fairly simple and straightforward improvement in the appearance of a website, or our involvement might extend to a deeper review and re-presentation of the content and navigation structure.
We also design and produce websites from scratch, including securing a relevant domain name (xxx.com), designing your website and uploading it, and setting up e-mail accounts.
Our projects range from a single page to more complex websites of maybe 50 pages, and all sizes in between.
As part of a website redesign we will often update logos or graphics to improve overall presentation, and we might re-write website or brochure copy.
Our objective is to help you unlock the full potential of your website presentation in support of your specific business or personal aims.
Our approach
Our approach is straight-forward and logical.
We start by clearly identifying the role of your website and understanding what your target audience is looking for from your website.
It should be clear early on in the process whether your existing website content, if you have one, is adequate or needs to be expanded in one or two areas.
Naturally we review other website presentations in your category, but our main concern is to ensure your website accurately reflects your business or personal aims and is not simply an imitation of someone else's. Your web site should certainly look attractive, contemporary and professional but it should also be distinctly your website.
We produce initial ideas and a visual approach for review, to check that a particular direction "feels right".
And in terms of content, we believe strongly that while a website should certainly look attractive, above all it must be clear and functional, quickly and easily providing the information visitors are seeking.
After refining design and content, and incorporating any final comments, your new website should be all done...!